Although the first quarter after the announcement sales weren't exactly up to par, Starbucks didn't back down. Evolution is great. What's Working: Always ahead of their time, the Voice was the very first privately owned company to offer domestic partner benefits to their employees. Same-sex couples will see more benefits, too. Where Credit Unions Are in Preparation.
The LGBT community is known for being pretty loyal, so companies have gone out of their way to be supportive, and the community has reciprocated.
It often indicates a user profile. The study's strongest finding was that employees were more likely to be open about their sexual orientation at companies with supportive policies. HRC, for starters, has provided companies with a roadmap on how to achieve equality. Pro-LGBT policies, like giving partners equal benefits or including transgender procedures in health insurance, cost money for an employer, and some corporations have argued that such practices are simply too costly for them to take on.
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